Among the traits beers brought to ogilvy & mather was what she called her lethal impatience for progress and her ability to persuade people to a vision, the ultimate ingredient in leadership people can smell authenticity, beers said. Charlotte beers clearly wanted a strategic organizational change to the firm the interviewing process gave her the ability to hand-pick potential political allies to neutralize the resistance to outsiders that was characteristic for the firm. Charlotte beers’ first step in the process of reorientation was to find allies within the structure of the firm that would support and implement beers’ desired initiatives charlotte was looking for people within the firm who would also realize the significance and value of “brand” for the agency.
Beers did the preliminaries well in seeking the change agents in the organization however i recommend the organization maintain a record of the talent pool of persons so leaders and project managers can read personnel descriptions and request employees work for them based upon skills, talents and desires.
Open document below is an essay on charlotte beers leadership from anti essays, your source for research papers, essays, and term paper examples.
There are trailblazersand then there are those who make history charlotte beers makes history in the multi-billion dollar world of “top 10” global advertising agencies – the ones that influence so much of our buying habits and whose work has been called the “other parent” to our children – beers was the first (ever) woman ceo. When the o&m started falling apart the management knew they needed a change, yet there was no action taken but with charlotte beers, it was a completely different ball game charlotte beers’ strengths were her previous experience and she was a transformational leader.
Will eide individual case submission charlotte beers leadership and organizational change july 7, 2011 word count: 1,499 executive summary despite progress in driving operating margins up from a low in 1991 of 41% to 76% in 1993 (see appendix) and achieving major wins with new clients and lost clients, ogilvy & mather (“o&m”) still had confidence issues. Charlotte beers immediate challenge is to refine her vision into a strategy to establish goals and allocate resources in a comprehensive manner will require a more structured communication, the development of extra change agents and changes in both the structure and the reward system.
Charlotte beers at ogilvy & mather worldwide: organizational change charlotte beers took over as ceo and chairman of ogilvy and mather worldwide (hereafter o&m) during a period of transformation and change in the advertising industry the after-effects of the economic shock of 1980’s, rapidly changing industry environment and increasing competition, etc were all having an adverse impact on the company. Charlotte beers: the leadership of change since its inception, ogilvy & mather established itself as a reputable, creative and successful advertising agency the company prided itself on having a “first class” focus on creative work and the resources to manage global and local campaign strategies, “the most local of the internationals, the most international of the locals.
Charlotte beers, appointed ceo in 1992, hoped to turn ogilvy & mather (o&m) around and regain industry confidence because the previous ceo, graham phillips, was not able to adapt to the new trends, ogilvy & mather was not in a position to anticipate future changes internally and externally. Author: charlotte beers publisher: vanguard press, 2012 isbn-13: 978-1593156824, 256 pages legendary advertising executive charlotte beers focuses on the qualities and skills women need to pursue leadership roles, but every professional – male or female – can benefit from her perspectives and strategies.