Cheaper than axe and old spice, a consumer searching for the cheapest deodorant would likely not identify with the differentiating characteristic of brut and that lowest cost-positioning base is already diluted with walmart brand and discount brand products. Explore axe's universe of men's grooming products, discover new cultures, and polish your style with our style tips & hacks gold original dry spray antiperspirant deodorant gold wash & style shampoo or browse by category or browse by category or browse by category deodorant & antiperspirant hair fragrance. Indian deodorant market analysis- sample report 60 slides d e c e m b e r 2 0 1 6 reevolv advisory services pvt ltd executive summary 3 2 indian deodorant market industry - indian deodorant market overview 5 from where do consumers buy deodorant frequency of purchase. Deodorant sticks accounted for around three-quarters of overall value sales thanks to their easy application and relatively compact size degree and axe executive summary beauty and personal care registers a stronger performance in 2017.
Deodorant sprays is still experiencing steady growth, following a robust performance in 2015, after unilever launched the dry spray format in its degree women, degree men, dove, dove men + care and axe brands to address consumers’ pain point of underarm stains on clothing.
Executive summary axe is a deodorant typically marketed towards the young male demographic we recently launched a new product targeted for a more mature audience to widen our brand penetration in the market.
Executive summary new report guarantee deodorant sticks accounted for around three-quarters of overall value sales thanks to their easy application and relatively compact size degree and axe manufacturers increasingly seeking to differentiate themselves in deodorants.
3 executive summary this term paper is concentrated on deo market and the marketing strategies implemented by axe deodorant, one of the personal care brand from hindustan unilever limited (hul) and also it is one of the best-selling brand of unilever. The executive summary - axe is multinational male grooming brand - launched in france in 1983 by unilever - line of products: anti-perspirant and deodorant sticks.
Executive summary axe will be repositioning its axe deodorant from its current target market of 15-25 young men, to 40 to 65 year old men this will be done by moving away from the currently used sexual attraction based brand image, and shifting towards a message that promotes male inner-confidence.
Executive summary when launching ego, unilever entered the least profitable sector in the male deodorant market: the fragrance sector up until this point the market was very focused on efficacy and deodorants were positioned as hardworking and effective in banishing under-arm odour. Axe deodorant for men marketing plan group no 7 krishnamurthy g elias alex 17 33 saphalya mohanty 38 manish murthy partha patashani sagar vora 39 42 58 executive summary hindustan unilever limited (hul) is india‟s largest consumer goods company based in mumbai, maharashtra.