Which attracts the business man travelling can book hotel and flight in one place and with customer reviews they have points also to redeem while booking in airasia go for frequent flyers 34 airasia x: airasia x is usually used in long haul flights with the fleet of a330 they segment their customers in 2 parts economy and premium flatbed. Introduction to airasia x air asia x was setup in 2007 with 20% of its share capital held by air asia and 20% by the virgin group from november 2007 it operated only two long-haul routes from kuala lumpur with a leased a330 aircraft: hangzhou in china and gold coast in australia.
Free essay: oumm2103 10 introduction to air asia airasia 1 : the airasia logo airasia was established in 1993 by drb-hicom, a government-owned conglomerate.
Airasia essay introduction: airasia is one of the award winning and largest low fare airlines in the asia expanding rapidly since 2001 with a fleet of 72 aircrafts, airasia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in malaysia, thailand, and indonesia.
In 2009, airasia launched its flight to london through airasia x, an associate company that offers long-haul services from kuala lumpur through airasia x, airasia has successfully opened various profit-making routes to countries such as australia, france, iran, new zealand and south korea. (airasia, 2013) 1 ugb202 introduction to strategic management the university of sunderland babm 20 strategic analysis strategy analysis was known as the process of developing strategy for business by searching the business and environment in which it operates. Introduction airasia originally was founded by government and on 2 december 2001 was bought bytonyfernandes airasia was established in year 1993 airasia has travel around the earthandascend to become the world’s best in year 2001.