Portakabin: how market research helps portakabin to remain cutting edge 2) i) market research helps portakabin understand its customers and market as the company collects both primary and secondary research for the business primary research is used to ensure that its products and services meet the diverse and changing needs of demands.
Primary and secondary market research customers’ needs for accommodation change because of many factors employees to help them to design and produce two new buildings called the ultima vision building and the portakabin solus building.
How market research helps portakabin to remain at the cutting edge wwwthetimes100couk curriculum topics • primary market research • secondary market research • market research and development • customers and their expectations glossary brand: a name, symbol or design used to identify a specific product and to differentiate it from its competitors.
Market research helps portakabin understand its clients and market as the company collects both primary and secondary research for the concern primary research is used to guarantee that its merchandises and services meet the diverse and altering demands of demands. The article presents a case study of the use of market research by modular building manufacturer portakabin ltd to meet the changing needs of customers it discusses the use of focus groups by the company to discover how the working environment impact the productivity and performance of the workers.
Businesses have to find solutions quickly to keep up to market research: the date this focuses on statistics and figures directly from customers in the field portakabin is committed to ongoing and in-depth market research opinions.
Portakabin case study 4/4/2013 xingyi zhang 1 describe the different techniques that organizations might use in order to develop new product ideas. Explain how portakabin uses different types of market research, both primary and secondary, and different methods within these answer: portakabin uses both primary and secondary market research to find out what its customers need primary research is first-hand research, such as interviews and focus groups.